Founded by Vietnamese-American sustainable agriculture visionary Daniel Nguyen, Sng Ci sources botanicals exclusively from long-standing farming and foraging Hmong, Red Dzao, and Kinh families. Sng Ci invests back into its partner rural communities through paying fair pricing for botanicals, funding reforestation programs, heirloom botanical preservation and propagation efforts, educational assistance for communities, and shared farming equipment and processing facilities.

The Central Highlands area of Vit Nam is well-known for its red basalt forest soils. This fertile earth, rich in iron from long silent volcanoes, nourishes a vast array of plant species. Inspired by Vietnamese traditional fruit liqueurs, this ruby-colored Spiced Roselle is reminiscent of the red soils and the textiles used by the people of the Central Highland forests. Spiced and dry, this is a perfect winter sipper.