There’s no mistaking this classic apritif, from the vibrant melted lipstick-red color to the distinctive signature bitter finish, clean, clear and strong. Its high, bitter and faintly floral-fruity in scent. The essence of aperitivo culture – its very presence imbues the festivities with the nonchalance of Italian chic. Mix in a Negroni, Boulevardier, Americano or one of many riffs on these classics.

Try it in one of these complete cocktail kits:

NEGRONI COCKTAIL KIT
BOULEVARDIER COCKTAIL KIT
MELISSA’S NEGRONI KIT